by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2006 JMM-011 JMM Research Watch Vol 6.4 A review of current research for medical marketers Journal of Medical Marketing Volume 6.4
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2006 RWM-042 Leader of the Pack Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing...
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
December, 2006 RWM-043 Six of the Best Dr Brian Smith chooses his favourite research papers from 2006. His top picks include the most innovative and original research on the following subjects: shareholder value, segmentation, using data to...
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
January, 2007 RWM-044 The Long Game Dr Brian Smith reviews recent research on sustainability.
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
February, 2007 RWM-045 Telling Tales Dr Brian Smith reviews recent research about the role of story telling in Marketing and Strategy.
