Using the Wooden Spoon

November, 2008    SFP-006 Using the Wooden Spoon Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff’s 2×2 matrix for pharmaceutical marketers.

Promoting a Peaceful Workplace

December, 2008    SFP-007 Promoting a Peaceful Workplace Conflict between departments costs money, wastes time and hinders strategy implementation. But we can reduce it and manage it if we understand it, says Dr Brian D. Smith