by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2002 SAI-040 Beyond the hype Dr Brian Smith and Dr Moira Clark outline the critical factors for successful customer relationship management. The trick, as ever, is to deduce the sense from the hype which, through a rigorous research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2002 SAI-001 Culture clash Corporate culture is the biggest barrier to effective marketing and attempts to manage it often fail. Dr Brian Smith reveals how ‘going with the grain’ is often the better way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2002 SAI-044 Achieving Excellence in CRM This is a report of the Cranfield CRM Research Forum’s work in 2001/2, the first year of its operation. The work of the Forum is based upon a research programme that includes both primary...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2003 SAI-002 Ten steps to success Dr Brian Smith and Professor Malcolm McDonald reveal how to use Strategy Diagnostics to test the strength of your marketing strategy before it is implemented.
