by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2003 SMM-005 An empirical investigation of marketing strategy quality in medical markets This is the first in a trilogy of papers reporting a five-year research project into marketing strategy making in medical markets. This paper...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2003 SMM-006 Success and failure in marketing strategy making: Results of an empirical study across medical markets This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2003 SAI-003 Plans are nothing; planning is everything Dr Brian Smith puts the case for marketing planning – what it is, what it isn’t and how to explain it to non-marketing colleagues.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-041 Building the foundations for effective CRM Is Customer Relationship Management an important strategic methodology or just another management fad that should be consigned immediately to the out-tray? Taking time to address some...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-042 Why CRM stands at the crossroads Dr Moira Clark and Dr Brian Smith, leaders of the highly regarded Cranfield CRM Research Forum report on its latest findings, which reveal the much-maligned customer management tool is at a...
