by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-043 Customer relationship management: Coming of age CRM is plagued by reports of its failure and lack of visible returns. This article shares the results of important research which reveals that, while most fail, a few...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-004 Marketing Due Diligence Dr Brian Smith, Professor Malcolm McDonald and Professor Keith Ward reveal a new process which may help get marketing into the boardroom.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SMM-007 Successful marketing strategies for medical devices and diagnostics This second edition of the Clinica Report Successful Marketing Strategies for Medical Devices and Diagnostics shows managers in medical device and...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SAI-005 Getting Motivated Dr Brian Smith explains how real market segments can be uncovered. The key is to understand what drives customer behaviour.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2004 SAI-045 Understanding the devil This is a report of the Cranfield CRM Research Forum’s work in 2002/3. The research agenda, shaped and agreed by the Forum’s members, was designed to further the group’;s aim to...
