by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
December, 2006 SAI-021 Best-Sellers and Personal Favourites John Ling reveals which marketing books have sold well in 2006 and recommends his top ten from the diverse selection on offer, naming “Marketing Due Diligence” as his...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2007 SAI-022 Customer Orientation The Finnish Magazine ‘Factor’ interviews Dr Brian Smith about what customer orientation is – now and in the future.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SMM-022 Excellence in medical marketing: Origins, definition and precursors The maturation of markets such as pharmaceuticals, medical devices and diagnostics means that superior strategic marketing skills are now a necessary...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-023 Strategy is simple, not easy Dr Brian Smith unravels what strategy is and how to tell the good from the bad.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-026 Strategy Making: What works is what fits There isn’t an ideal way of making strategy. The best will fully rreflect a firm’s culture and external relationships.
