Growing Pains

May, 2007    SMM-023 Growing Pains Understanding what stage of development the pharmaceutical industry is at in its life cycle is essential for marketers to optimize their strategies, explains Dr Brian D. Smith

No Man is an Island

May, 2007    SMM-024 No Man is an Island CSR is not an isolated process but is linked to all corporate practices. The difficulty pharma has is identifying the benefits of this costly exercise.

Employer Branding Research (Sunday Times)

June, 2007    SAI-030 Employer Branding Research (Sunday Times) The war for talent is intensifying, driven by globalisation and the shift to a knowledge based economy. An effective, strategic approach to Human Resources issues is seen by...