by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
August, 2007 SMM-025 Mind Your Headquarters The multidivisional firm has a long history, but, often, company divisions are not well served by their own headquarters. Dr Brian D. Smith offers some practical advice for companies wanting to...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
August, 2007 SAI-028 Confucian Myths The phenomenal rise of the Chinese economy means many Western business plans now involve either selling to China or competing with Chinese-supplied competitors. Dr Brian Smith and Abigail Jones shed light on...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
September, 2007 SMM-026 Sat-Nav Systems We all use metrics to show us where our business is now, but we need to capture data that tell us where we should be going and how to get there, say Professor Keith Ward and Dr Brian Smith, in this article...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
September, 2007 SMM-027 It’s All Gone Wrong Dr Brian Smith examines why Strategy Implementation fails in this issue of Pharmaceutical Sales Manager.
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
September, 2007 SAI-029 The Marketer’s Dilemma We’ve all been taught how to be market-led but making it happen is a different matter. New research sheds light on the problem of marketing implementation.
