by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-030 Driven off course The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation.
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
January, 2008 SAI-032 What does a strong strategy look like? Dr Brian D Smith, a visiting Research Fellow in the Marketing and Strategy Research Unit at the OU Business School, clears away some of the confusion about what ‘strategy’...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
May, 2008 SMM-033 Use your strategic discretion Discretionary tasks are key to ensuring the strategic goals you set in the boardroom are actually scored, says Dr Brian Smith in this Pharmaceutical Executive Europe article.
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
May, 2008 SMM-032 Effective Use of Innovation – Creating Market Insight Medical technology companies face a dilemma when it comes to gaining competitive advantage through innovation: only innovation creates sustainable competitive...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
June, 2008 SMM-034 Transform into Value This article takes key lessons from the book “Creating Market Insight” by Dr Brian Smith and Dr Paul Raspin. What market insight is and how firms gather and use data to create it and then use...
