Calculated Risk

June, 2008    O2N-002 Calculated Risk Dr Brian Smith looks at why some business ventures are riskier than others. (Open University Money & Management blog)

Make your move

October, 2008    SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...

Hidden Strengths

October, 2008    SAI-034 Hidden Strengths The proper use and great strengths of the SWOT analysis.

Life Cycle

February, 2009    SMM-037 Life Cycle Feature article in Pharmaceutical Marketing Europe: How the pharmaceutical industry has to change to survive.