by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2004 RWM-022 Show me the money The marketer’s job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2004 RWM-023 Hello Shoppers It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income – the customer. It seems appropriate therefore to look at what the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2005 JMM-005 JMM Research Watch Vol 5.1 A review of current research for medical marketers Journal of Medical Marketing Volume 5.1
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2005 RWM-024 Grub Then Ethics In his discussion of the latest research concerning corporate social responsibility (CSR), Dr Brian Smith reflects on the view that ‘you can’t eat principles, but you can taste their...
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
February, 2005 RWM-025 Accept no substitute There is no substitute for hard work. Dr Brian Smith examines the latest research into this most basic of tenets.
