by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2005 RWM-026 Different Strokes Dr Brian Smith treads carefully as he sorts through the latest research on gender.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2005 JMM-006 JMM Research Watch Vol 5.2 A review of current research for medical marketers Journal of Medical Marketing Volume 5.2
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2005 RWM-027 The Only Way You cannot practise marketing without using segmentation says Dr Brian Smith in this month’s review of recent research.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2005 RWM-028 Guessing Games From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2005 RWM-029 Taking care of business Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest...
