by Kall Kwik WGC | Jan 11, 2010 | Free Library
November, 2009 SAI-049 Turning the Key Dr Brian D. Smith and Lindsay Bruce look at how sales teams can make key account and key opinion leader strategies work.
by Kall Kwik WGC | Jan 7, 2010 | Free Library
September, 2009 SMM-052 Exploratory Study of KOL Management Trends in European Pharmaceutical Companies Opinion leadership is a well-defined concept. Likely changes in the pharmaceutical sector, consequences of its industry life cycle, are...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
September, 2009 JMM-022 Nothing So Practical (Research Watch) Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that ‘there is nothing so practical as a good...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
December, 2009 SAI-048 Maybe I Will, Maybe I Won’t The full title of this article, published in the Journal of Strategic Marketing, is Maybe I Will, Maybe I Won’t: what the connected perspectives of motivation theory and...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
December, 2009 SFP-017 Survival of the Dumbest Definitions of the same management strategy terms can vary significantly. This is important in practice as it can lead to communication problems. There are clear explanations for why and how this...
