by Kall Kwik WGC | Jun 15, 2010 | Free Library
April, 2010 JMM-025 JMM Research Watch Vol 10.3 Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.
by Kall Kwik WGC | Jun 15, 2010 | Free Library
April, 2010 SMM-062 Discretion is the better part of value Without effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important,...
by Kall Kwik WGC | Jun 15, 2010 | Free Library
May, 2010 SMM-063 Managing the changes The research reviewed in this article looks at different aspects of change in an attempt to uncover what specific changes augur for how pharmaceutical marketers operate.
