by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-064 Back to the Future One of the things that has emerged from Pragmedic’s recent research is that the current pharmaceutical industry landscape is the result of powerful political, economic, technical and social forces. In...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-065 Reap the Rewards Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
