by Kall Kwik WGC | Jul 31, 2011 | Free Library
January, 2011 SMM-074 The Road Ahead Our strategy for the future is dependent on what has happened in the past. This article looks at how path dependency theory can help us do a better job of creating strong marketing...
by Kall Kwik WGC | Jul 31, 2011 | Free Library
February, 2011 SAI-050 Turf Wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation The problem of strategy non-implementation is important and complex but poorly...
by Kall Kwik WGC | Jul 31, 2011 | Free Library
March, 2011 SMM-076 Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration Pharmaceutical marketers have traditionally relied heavily on the diffusion of innovation model and the associated idea...
by Kall Kwik WGC | Jul 24, 2011 | Free Library
May, 2011 SMM-079 Evolutionary Theory The global pharmaceutical industry is on the brink of huge change, squeezed between what science makes possible and economics makes practical. But what might that change be? If this industry is to continue...
by Kall Kwik WGC | Jul 24, 2011 | Free Library
June, 2011 SMM-080 Fierce Creatures Changes in the social and technological environments are radically reshaping pharma’s competitive landscape, driving the extinction of current business models and the evolution of new ones. But what will those...
