by Kall Kwik WGC | Apr 18, 2012 | Free Library
March, 2012 SMM-087 Lifecycle management Product life cycle is a concept that is so familiar that we barely think about it; but at a time when business growth is harder than ever, understanding how this idea applies in medical technology markets...
by Kall Kwik WGC | Apr 18, 2012 | Free Library
April, 2012 SMM-088 Superior segmentation As patients and payers join in the prescribing decision, the industry needs new models of definition.