by Kall Kwik WGC | Mar 14, 2014 | Free Library
February, 2014 SMM-106 Certainty Comes Too Late (Darwin’s Medicine) This is the first column in the new Darwin’s Medicine series in Pharmaceutical Marketing Europe. Prof Brian D Smith points out the practical implications of an...
by Kall Kwik WGC | Mar 14, 2014 | Free Library
March, 2014 SMM-105 Lessons on the Value of Service Professor Brian D Smith explores why so many medtech companies find it hard to create and offer customer added value services and gives tips on how to overcome this difficulty to gain...
