by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-182 The Genetically Modified Marketer The turbulent confluence of technological and sociological change means that it is impossible to step into the same market twice. Marketers must also change and adapt to the shifting demands...
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-181 Malthus’ orphans Firms focusing on small, high-profit niches risk falling into a 200-year-old trap.
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-180 Less is more In most life science companies, the brand plan document is not fit for purpose. Intended to communicate the plan and gain commitment, It is typically a time-consuming tome that is rarely read and often ridiculed....
