November, 2006 SMM-019
Test of Strength
Diffusion of Innovation is one of the fundamental theories that underpin the practice of global marketing. Dr Brian Smith, Baba Awopetu and Kevin Piper discuss how well this be applied to pharma.
Diffusion of Innovation is one of the fundamental theories that underpin the practice of global marketing. Dr Brian Smith, Baba Awopetu and Kevin Piper discuss how well this be applied to pharma.