by Kall Kwik WGC | Nov 18, 2019 | Free Library
November, 2019 SMM-203 Mind your language In marketing terminology, semantic precision is the hallmark of a professional. This article defines the eight most essential marketing concepts and makes clear the practical implications for marketers’...
by Kall Kwik WGC | Nov 5, 2019 | Free Library
October, 2019 SMM-202 Breaking the Cookie Cutter Why the power of Darwin’s idea is that it is so widely applicable, both in theory and in practice.
by Kall Kwik WGC | Oct 2, 2019 | Free Library
September, 2019 SMM-199 Exceptional leadership for an exceptional industry Professor Brian D Smith dives into findings from his research to see what makes a good pharma leader. To succeed, you must recognise and understand what makes our...
by Kall Kwik WGC | Oct 2, 2019 | Free Library
September, 2019 SMM-200 Why Marry? Business schools teach that the primary reason firms merge is to acquire economies of scale and sometimes of scope. This makes a lot of sense in some industries, but it has less explanatory power in the life...
by Kall Kwik WGC | Oct 2, 2019 | Free Library
September, 2019 SMM-201 Darwinian Leadership Leadership in the life sciences is neither being a servant nor an autocrat. It is about adaptation to the exceptional features of our industry environment and it owes much to...
