Deep Value

May, 2019    SMM-195 Deep Value Why value-based healthcare is difficult. Insights from Eric Topol’s book Deep Medicine applied to the evolution of the life sciences industry.

Medical Marketing Superheroes

March, 2019    SMM-190 Medical Marketing Superheroes Imagine if you could genetically engineer your medical marketing team. This short article outlines some concepts that have very important practical implications for leaders in the life sciences....

Gene Genie

February, 2019    SMM-189 Gene Genie Why evolution will find new markets for gene and cell therapies, despite their high cost.