Medtech’s Mixed-up Monsters

October, 2018    SMM-186 Medtech’s Mixed-up Monsters If nature abhors a vacuum, traditional theory has it that investors hate conglomerates; markets tend to value aggregates of different businesses at less than the sum of their parts. How...

Brand teams: why are some smarter than others?

July, 2018    SMM-184 Brand teams: why are some smarter than others? In practice, all brand teams recruit from the same labour pool, adopt industry-standard processes and buy data from the usual sources. It’s unrealistic to expect your people to be...