by Kall Kwik WGC | Aug 2, 2018 | Free Library
August, 2018 SMM-183 Keytruda’s Secret Sauce Why Merck’s position in oncology is about much more than a good product.
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-182 The Genetically Modified Marketer The turbulent confluence of technological and sociological change means that it is impossible to step into the same market twice. Marketers must also change and adapt to the shifting demands...
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-181 Malthus’ orphans Firms focusing on small, high-profit niches risk falling into a 200-year-old trap.
by Kall Kwik WGC | Jul 9, 2018 | Free Library
June, 2018 SMM-180 Less is more In most life science companies, the brand plan document is not fit for purpose. Intended to communicate the plan and gain commitment, It is typically a time-consuming tome that is rarely read and often ridiculed....
by Kall Kwik WGC | May 22, 2018 | Free Library
May, 2018 SMM-179 Getting the sizing right Merger and acquisition activity in the life sciences industry can learn from the natural world. This article explains why the key to success is being both bigger and different.
