by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-177 The valuable brand The pressures of the 21st century market are slowly driving the adaptation of brand strategy, which means that creating value beyond the pill is both possible and increasingly...
by Kall Kwik WGC | Jan 8, 2018 | Free Library
February, 2017 SMM-156b A butterfly flaps its wings In chaos theory, the butterfly effect is the idea that complex systems can be so delicately balanced that small events, such as the flapping of a butterfly’s wings, can have large effects, such...
by Kall Kwik WGC | Jan 8, 2018 | Free Library
March, 2017 SMM-158b Choices, choices Not all innovative business models are equal – different ‘species’ of business model are required to fit different parts of the healthcare environment.
by Kall Kwik WGC | Jan 8, 2018 | Free Library
December, 2017 SMM-171 Amazon’s invasion It’s no good being alarmed about Amazon entering the pharma market as a new channel. The organisation is incredibly competitive; and the disruption it has caused in every market it has touched...
by Kall Kwik WGC | Jan 8, 2018 | Free Library
December, 2017 SMM-172 The New Basics Why innovative products and creative marketing won’t help if our industry fails to address the new basics.
