Pricing’s Dodos

October, 2016    SMM-149 Pricing’s Dodos One of my research streams is focused on the evolution of market access capabilities. Recently in an advisory role involving the market access strategy for a huge but ageing brand, I observed...

Choosing Destiny

September, 2016    SMM-147 Choosing Destiny This follows on from my previous two articles in this series. I described the forces shaping the life science industry (see Under Pressure, PME Feb 2016) and the subsequent emergence of 26 new business...

Cross Functional Working

September, 2016    SAI-054 Cross Functional Working This article looks at the flawed approach to cross functional working that permeates business today and advises how organisations might address this to improve our success.

Targeting’s Book of the Dead

September, 2016    SMM-148 Targeting’s Book of the Dead Why might companies full of bright, educated people do something that is, frankly, not very bright at all? The answer lies in its evolution; this article looks at why it happens and how...

Explosive Evolution

June, 2016    SMM-146 Explosive Evolution This article builds on a preceding article (title: Under Pressure) about the selection pressures shaping the life sciences industry. It describes a small part of my research into how life science business...