by Kall Kwik WGC | Feb 16, 2015 | Free Library
January, 2015 SMM_119 Searching for Junk A short article that looks at recent acquisitions in medical industries and suggests questions executives should ask to ascertain whether their acquisition strategy has the right focus.
by Kall Kwik WGC | Feb 16, 2015 | Free Library
February, 2015 SMM-120 A Matter of Trust This is a short article that looks at the likely future relevance of consumer brand trust to pharma companies.
by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-115 Balancing Act Company culture acts as a brake on change, preventing adaptation to fast-moving markets. This article (from the Darwin’s Medicine series) looks at how to overcome this problem without throwing away the...
by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-116 Sharper Focus Strategies often get lost in translation as they are communicated along the chain of command. This article examines how a highly effective brand teams connect high-level strategy with operational...
by Kall Kwik WGC | Oct 24, 2014 | Free Library
October, 2014 SMM-114 Death Valley For life sciences companies, evolving is becoming harder not easier. Sometimes an injection of new genes is imperative for survival. This article is part of the Darwin’s Medicine series, published in...
