by Kall Kwik WGC | Sep 22, 2014 | Free Library
September, 2014 SMM-113 It’s In Our Genes Evolution is almost always used as a synonym for change and DNA as a metaphor for habits. However,by relegating evolution to a mere metaphor, we risk missing the value in the best idea anyone has...
by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-111 History Rhymes In this, the latest in the Darwin’s Medicine series from Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how recent events in the pharmaceutical industry are an echo from the 19th...
by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-112 Managing Uncertainty In a feature article published in Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how futures we cannot predict require a different approach to strategy making.
by Kall Kwik WGC | Jul 9, 2014 | Free Library
May, 2014 SMM-110 Nothing Makes Sense This article in PME’s Darwin’s Medicine series discusses how evolutionary theory helps us understand and adapt to the industry’s latest deal-making frenzy.
by Kall Kwik WGC | Jun 16, 2014 | Free Library
June, 2014 SMM-109 Pharma’s Shrinking Waterhole A paradox of evolution is that well adapted creatures are also the most vulnerable; species thrive in their chosen habitat but decline when it changes. The same analogy helps us to see the...
