by Kall Kwik WGC | Apr 22, 2014 | Free Library
April, 2014 SMM-108 Hollow Victory How success traps companies and makes them vulnerable to competition.
by Kall Kwik WGC | Apr 22, 2014 | Free Library
April, 2014 SMM-107 Sex is a Good Trick In this article – part of PME’s Darwin’s Medicine series – Brian D Smith explains why pharma companies – and payers – should stop incestuous ‘best practice’ behaviours...
by Kall Kwik WGC | Mar 14, 2014 | Free Library
February, 2014 SMM-106 Certainty Comes Too Late (Darwin’s Medicine) This is the first column in the new Darwin’s Medicine series in Pharmaceutical Marketing Europe. Prof Brian D Smith points out the practical implications of an...
by Kall Kwik WGC | Mar 14, 2014 | Free Library
March, 2014 SMM-105 Lessons on the Value of Service Professor Brian D Smith explores why so many medtech companies find it hard to create and offer customer added value services and gives tips on how to overcome this difficulty to gain...
by Kall Kwik WGC | Jan 17, 2014 | Free Library
July, 2013 SMM-100 Modern Values Understanding the new concepts and processes of value will be the first steps towards adapting to a new healthcare environment.
