Emerging Models

April, 2013    SMM-097 Emerging Models When thinking about the evolution of the pharma industry, it’s easy to think in terms of struggles between incumbent dinosaurs and emerging new business models with a ‘survival of the fittest’ conclusion. But...

Fitness First

February, 2013    SMM-094 Fitness First As the market changes, existing capabilities become useless and new ones become essential. Professor Brian D Smith describes how pharma companies become fit for the future