by Kall Kwik WGC | Nov 8, 2010 | Free Library
October, 2010 JMM-026 JMM Research Watch Vol 10.4 This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
November, 2010 SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-064 Back to the Future One of the things that has emerged from Pragmedic’s recent research is that the current pharmaceutical industry landscape is the result of powerful political, economic, technical and social forces. In...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-065 Reap the Rewards Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
