Discretion is the better part of value

by | Jun 15, 2010 | Free Library

April, 2010    SMM-062 Discretion is the better part of value Without effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important,...

Managing the changes

by | Jun 15, 2010 | Free Library

May, 2010    SMM-063 Managing the changes The research reviewed in this article looks at different aspects of change in an attempt to uncover what specific changes augur for how pharmaceutical marketers operate.

Spurring Success

by | Apr 21, 2010 | Free Library

January, 2010    SMM-060 Spurring Success How can we use our knowledge of motivation and commitment to achieve strategy implementation and create value? This article from the Jobs and Careers section of Pharmaceutical Marketing looks at what...

What’s really going on?

by | Apr 21, 2010 | Free Library

March, 2010    SMM-061 What’s really going on? Pharmaceutical marketers often have to make decisions without reams of supporting data and it’s hard to imagine a situation in which marketers’ decisions will ever be as evidence-based as, for...