by Kall Kwik WGC | Apr 19, 2010 | Free Library
March, 2010 SMM-059 Break Out Invisible constraints on the company environment can hinder effective strategic change. In this feature article in Pharmaceutical Marketing Europe, Dr Brian Smith looks at institutional theory and applies it to the...
by Kall Kwik WGC | Feb 2, 2010 | Free Library
November, 2009 SMM-053 Displaced Concepts Research papers with roots outside pharma consider how channels to market work. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
December, 2009 SMM-054 Multiple Perspectives Synthesised research provides useful, practical solutions to management problems. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SFP-018 The Science of Marketing Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SMM-055 Against the Odds International research can guide us in adapting to changes in the marketplace. (Part of the Pharmaceutical Marketing Research Roundup series.)
