by Kall Kwik WGC | Nov 18, 2009 | Free Library
November, 2009 SFP-016 Overcoming “them and us” When we strongly identify with our group, we instinctively identify against people in other groups. However, this persistence of stone-age group identity thinking doesn’t help us in the...
by Kall Kwik WGC | Nov 3, 2009 | Free Library
October, 2009 SM-050 Matchmaking process Pharmaceutical marketing, it has often been observed, is a matching process – the need to marry the capabilities and limitations of the huge and complex life-sciences knowledge domain with the...
by Kall Kwik WGC | Oct 8, 2009 | Free Library
September, 2009 SFP-014 Straddling or Focusing: The moment of truth Dr Brian D. Smith suggests that our industry is about to prove or disprove a fundamental academic theory: that straddling generics and innovation is an unsustainable business...
by Kall Kwik WGC | Sep 30, 2009 | Free Library
September, 2009 SMM-049 An exploratory study of key opinion leadership management trends among European pharmaceutical companies Opinion leadership is a well-defined concept that underpins much marketing practice in the pharmaceutical and other...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
May, 2009 SFP-011 Too much market focus can be a bad thing It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
