by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SFP-013 Key Account Management: Always read the label Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SMM-043 Men from the Boys Research reveals that, despite its willingness, pharma is not meeting the criteria for strong KAM
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 JMM-021 JMM Research Watch Vol 9.3 A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
by Kall Kwik WGC | Sep 17, 2009 | Free Library
August, 2009 SMM-044 Ask the Oracle Most of the practical problems faced by pharmaceutical marketers have been answered, at least in part, by published academic research. (Part of the Research Roundup series in Pharmaceutical...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-046 Across the Breadth A selection of recent academic research that illustrates the huge breadth of topics that marketers are expected to understand – covering everything from branding to forecasting, key account...