Ask the Oracle

August, 2009    SMM-044 Ask the Oracle Most of the practical problems faced by pharmaceutical marketers have been answered, at least in part, by published academic research. (Part of the Research Roundup series in Pharmaceutical...

Across the Breadth

September, 2009    SMM-046 Across the Breadth A selection of recent academic research that illustrates the huge breadth of topics that marketers are expected to understand – covering everything from branding to forecasting, key account...