by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-045 Self Promotion Marketers should apply strategic marketing tenets to personal development for more lucrative and fulfilling careers.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-047 Good Idea In Theory Theory has a bad name among marketers. As the antonym to practical or realistic, it has become a pejorative term that we use to disparage any idea we think has little value. Yet, when we belittle it,...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-048 The Key to Success Pharmaceutical Marketing Europe feature article that discusses the effective management of an increasingly complex network of Key Opinion Leaders.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SMM-041 Myth, Reality & Requirements in Pharmaceutical Key Account Management Key Account Management (KAM) is an important approach to the development and maintenance of large accounts, especially in the mature market conditions...
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 JMM-020 JMM Research Watch Vol 9.2 A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
