by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SFP-012 Keeping up with KOLs Dr Brian D. Smith looks at the origins and future of key opinion leadership.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
July, 2009 SMM-042 Research Roundup A look at recently published academic research affecting pharmaceutical marketing. Published in Pharmaceutical Marketing July 2009.
by Kall Kwik WGC | Jun 25, 2009 | Free Library
May, 2009 SMM-040 Switching Paths For many sales people a few years into their career, the leap from sales to marketing can seem an attractive, perhaps even obvious, step. Yet, as a by-product of our research into how firms make and implement...
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
