by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
September, 2002 RWM-001 The column from the Chartered Institute of Marketing’s magazine Whatever the marketing niche, understanding and meeting customer needs remains the key issue.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2002 RWM-002 Time to embrace complexity In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2002 RWM-003 Tools of the future Research into modern marketing concepts that would have been alien to earlier generations.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2003 RWM-004 Marketing begins with an R New research that shows how relationship marketing has taken a central place in marketers’ thoughts.
