Accept no substitute

February, 2005    RWM-025 Accept no substitute There is no substitute for hard work. Dr Brian Smith examines the latest research into this most basic of tenets.

The Only Way

April, 2005    RWM-027 The Only Way You cannot practise marketing without using segmentation says Dr Brian Smith in this month’s review of recent research.

Guessing Games

May, 2005    RWM-028 Guessing Games From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.