by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2005 RWM-029 Taking care of business Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 JMM-007 JMM Research Watch Vol 5.3 A review of current research for medical marketers Journal of Medical Marketing Volume 5.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 RWM-030 The Silo Myth In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2005 RWM-031 Head for heights Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2005 RWM-032 A necessary evil Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the...
