by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2005 RWM-033 Direct Hit Of all the many areas of the marketing profession, direct marketing is perhaps the most affected by what strategists call ‘far environment’ factors such as technology, globalisation and legislation....
by Kall Kwik WGC | Mar 13, 2009 | Free Library
December, 2005 JMM-008 JMM Research Watch Vol 5.4 A review of current research for medical marketers Journal of Medical Marketing Volume 5.4
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2006 RWM-034 Doing your best A review of recent research in the field of professional development finds the subject to be both essential and difficult.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2006 RWM-035 Back to Basics Dr Brian Smith gets controversial about management research – some of the old stuff is better than the new, he says
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2006 RWM-036 Trust No-one Market research drives most good marketing, but those who use it would do well to be less trusting and more analytical, suggests Dr Brian Smith in his review of recent academic research in this...
