by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2008 SFP-005 The Value of VRIO Dr Brian Smith looks at resourced based theory and it’s application to pharmaceutical marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2008 SFP-004 Schein on culture The only cultural change that really works is that which begins with changing core assumptions.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 O2N-004 The Synergy Mirage Dr Brian Smith looks at how firms build synergy (Open University Money & Management blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 SFP-006 Using the Wooden Spoon Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff’s 2×2 matrix for pharmaceutical marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
December, 2008 SFP-007 Promoting a Peaceful Workplace Conflict between departments costs money, wastes time and hinders strategy implementation. But we can reduce it and manage it if we understand it, says Dr Brian D. Smith
