by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2004 SAI-045 Understanding the devil This is a report of the Cranfield CRM Research Forum’s work in 2002/3. The research agenda, shaped and agreed by the Forum’s members, was designed to further the group’;s aim to...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-008 Making marketing happen: How great medical companies make strategic marketing planning work for them This is the third in a trilogy of papers reporting a five-year research project into marketing strategy making in medical...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-010 Culture Couture Are pharmaceutical marketing departments helped or hindered by company culture? Dr Brian Smith found that successful culture change involves careful pruning, not a blunt axe.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2004 SAI-006 Made to Measure Why is it that some companies make marketing happen and others don’t? What do the good companies do that the rest of us don’t? Great companies have learned how to mould strategic marketing planning...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2004 SMM-009 Out of Your Comfort Zone Five years of research into strategy making in medical markets shows that senior managers in medical industries continue to make weak strategies. Forget the text book approach and what you learned in...
