by Kall Kwik WGC | Feb 5, 2021 | Free Library
January, 2021 SMM-224 Relics from the Past Terms that were once perfectly descriptive now only serve to tell us how the world has changed
by Kall Kwik WGC | Dec 9, 2020 | Free Library
December, 2020 SMM-222 Putting theory into practice Ideas about new product adoption are dangerously out of date. That leads to many innovative new products failing to be fully adopted and many older, suboptimal products remaining in everyday...
by Kall Kwik WGC | Nov 28, 2020 | Free Library
October, 2020 SMM-220 The Chief Executive Ostrich Some of the most perplexing executive behaviour is simply Darwinian
by Kall Kwik WGC | Nov 28, 2020 | Free Library
November, 2020 SMM-221 The Swiss Cheese Strategy By copying the aviation industry, you can make sure your marketing strategy will fly.
by Kall Kwik WGC | Oct 17, 2020 | Free Library
October, 2020 SMM-218 The Science of the Deal This article describes the early findings from my work with Zaki Sallem, one of the Doctoral Candidates I supervise. It gives new insight into what drives and shapes the construction of IP deals in...
