by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-011 Tricky situation Anna Ronay of The Marketer asks Dr Smith about the divide between marketing theory and what happens in real companies. Have the textbooks have got it wrong, or is marketing really as misunderstood as it...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-012 Punching above your weight Marketing text books are mostly written for mega-corporations who sell to consumers. But what about small businesses who have to sell to giant companies? Just follow nine steps to marketing...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2005 SMM-012 Soak it up Understanding your customers requires more than immersing yourself in a pool of information on their habits. You need to squeeze the data in the right way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2005 SMM-013 Binary Growth Beneath all the hype, fads and buzzwords, there are some fundamental truths in pharmaceutical marketing. Results are dependent upon differentiation, and pharmacological differentiation is becoming harder,...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2005 SMM-014 Power Nucleus Knowledge can bring you power, but only by understanding the creation of insight will you wield a potent influence. Research by Dr Brian Smith, Dr Hugh Wilson and Prof Moira Clark uncovers distinct entities...
