by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-015 Easy as 1,2,3 There are three levels of marketing accountability and great marketers understand them all. Applying rigour at all three levels is what distinguishes a great marketing company from the less...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-016 As chaves do marketing (in Portugese) Novas pesquisas revelam como e que as grandes empresas fazem com que o planeamento de marketing estrate gico resulte com elas
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2006 SAI-018 The Marketer’s Stone Turning data into value is difficult, but new research reveals how leading firms manage it. Dr Brian Smith, Dr Hugh Wilson and Professor Moira Clark reveal the secrets of success
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
July, 2006 SMM-017 Creating and using customer insight: 12 rules of best practice It has become a truism that the ability to learn is an organisation’s only sustainable source of competitive advantage. In practice, this means the...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
July, 2006 SAI-017 Guarding the Brand Guarding the brand is an Economist Intelligence Unit briefing paper, sponsored by SDL International. It covers the results of an international survey of 145 senior executives from range of industries and...
