by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
August, 2006 SAI-019 New research to quantify the linkage that really matters The tools for assessing business risk are inadequate. Yet, in order to judge the probable return on capital, some form of measurement is necessary. Smith, Ward and...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
September, 2006 SMM-018 The Supporting Team Dr Brian Smith and Professor Keith Ward present the results of extensive research at Cranfield University on the subject of leadership, what it is and how to be successful. The results of their work...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
October, 2006 SAI-020 Book Review – Making Marketing Happen This review of Making Marketing Happen which appeared in the Journal of Medical Marketing concludes: ‘All in all, this is an excellent book and I am looking forward reading...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
November, 2006 SMM-019 Test of Strength Diffusion of Innovation is one of the fundamental theories that underpin the practice of global marketing. Dr Brian Smith, Baba Awopetu and Kevin Piper discuss how well this be applied to...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
December, 2006 SMM-021 Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK This paper by Dr Brian Smith and Baba Awopetu describes an empirical study of market segmentation practice in the...
