Bayer’s Drop of the Future

October, 2020    SMM-219 Bayer’s Drop of the Future With the rising importance of the ‘patient payer,’ the Bayer/One Drop business model brings together capabilities that neither firm possesses in full. Not only did this confirm...

Stop That!

September, 2020    SMM-217 Stop That! Everywhere in our industry, I see thinking that works well for scientists. Questions like ‘how will factor x impact on situation y?’ This way of thinking has its place, especially where confounding factors can...

We’ve got this!

June, 2020    SMM-215 We’ve got this! Changes in the social and technological environment of the life sciences industry over the last century or so have varied greatly. But they had one thing in common: they all made the embedded, comfortable...

The Big Issue

May, 2020    SMM-213 The Big Issue On any working day, your CEO may face a thousand issues. But, from the C-suite, the elephant in the room is always bicongruence. This article explains how we tame it.