by Kall Kwik WGC | Dec 9, 2019 | Free Library
December, 2019 SMM-207 The Mission Matters A successful life sciences company is a diverse army of experts. Mission statements are not just platitudes; they are the tool CEOs use to guide the discretionary activity of the company’s...
by Kall Kwik WGC | Nov 27, 2019 | Free Library
November, 2019 SMM-205 Coaching Brand Strategy Coaching works well when the performance issues are well understood, clearly defined, and individual. But coaching a strategy team is much more difficult because the issues are usually fuzzy,...
by Kall Kwik WGC | Nov 18, 2019 | Free Library
November, 2019 SMM-203 Mind your language In marketing terminology, semantic precision is the hallmark of a professional. This article defines the eight most essential marketing concepts and makes clear the practical implications for marketers’...
by Kall Kwik WGC | Nov 18, 2019 | Free Library
November, 2019 SMM-204 The End of Pharma Why some parts of the life sciences industry may become obsolete, and how Darwinian theory may help your company to plan its evolution accordingly.
by Kall Kwik WGC | Nov 5, 2019 | Free Library
October, 2019 SMM-202 Breaking the Cookie Cutter Why the power of Darwin’s idea is that it is so widely applicable, both in theory and in practice.
by Kall Kwik WGC | Oct 2, 2019 | Free Library
September, 2019 SMM-201 Darwinian Leadership Leadership in the life sciences is neither being a servant nor an autocrat. It is about adaptation to the exceptional features of our industry environment and it owes much to...
