by Kall Kwik WGC | Feb 25, 2020 | Free Library
February, 2020 SMM-209 Digital Divergence Combining digital and pharma is proving less easy than previously thought, but the reasons have little to do with the technology.
by Kall Kwik WGC | Jan 17, 2020 | Free Library
January, 2020 SMM-207 Blood Will Out Why it is important to look closely at a firms routines and micrcofoundations when considering a merger or acquisition.
by Kall Kwik WGC | Dec 9, 2019 | Free Library
December, 2019 SMM-206 Blind Man’s Buff Business evolution need not be wasteful. Its variation is not random but at least partly deliberate. It’s up to us how much we deliberate and how much we waste.
by Kall Kwik WGC | Dec 9, 2019 | Free Library
December, 2019 SMM-207 The Mission Matters A successful life sciences company is a diverse army of experts. Mission statements are not just platitudes; they are the tool CEOs use to guide the discretionary activity of the company’s...
by Kall Kwik WGC | Nov 27, 2019 | Free Library
November, 2019 SMM-205 Coaching Brand Strategy Coaching works well when the performance issues are well understood, clearly defined, and individual. But coaching a strategy team is much more difficult because the issues are usually fuzzy,...
by Kall Kwik WGC | Nov 18, 2019 | Free Library
November, 2019 SMM-203 Mind your language In marketing terminology, semantic precision is the hallmark of a professional. This article defines the eight most essential marketing concepts and makes clear the practical implications for marketers’...
