by Kall Kwik WGC | May 13, 2019 | Free Library
May, 2019 SMM-195 Deep Value Why value-based healthcare is difficult. Insights from Eric Topol’s book Deep Medicine applied to the evolution of the life sciences industry.
by Kall Kwik WGC | May 13, 2019 | Free Library
April, 2019 SMM-192 It’s complicated Why commercial executives should think more like scientists.
by Kall Kwik WGC | May 13, 2019 | Free Library
April, 2019 SMM-193 Breaking bad Six brand management habits that medical marketers should break.
by Kall Kwik WGC | Mar 20, 2019 | Free Library
March, 2019 SMM-190 Medical Marketing Superheroes Imagine if you could genetically engineer your medical marketing team. This short article outlines some concepts that have very important practical implications for leaders in the life sciences....
by Kall Kwik WGC | Mar 20, 2019 | Free Library
March, 2019 SMM-191 Quick Change What bird feathers can tell us about adapting to the market.
by Kall Kwik WGC | Mar 4, 2019 | Free Library
February, 2019 SMM-189 Gene Genie Why evolution will find new markets for gene and cell therapies, despite their high cost.
